Abanye abantu bacabanga ukuthi ukufaka uphawu lwezindawo zokudlela kuyinto okufanele abaphathi bezokumaketha ezinkampanini ezinkulu bahlele ngayo amasu. Eqinisweni, kungenxa yokusabalala kwezindawo zokudlela ezinkulu, amanani azo, kanye nethonya lokumaketha, ukuthi indlela ecatshangelwe kahle yokufaka uphawu ibaluleke kakhulu ezindaweni zokudlela ezizimele kanye nama-cafe. Abathengi bangase bazame indawo yokudlela ngentengo yayo ephansi noma idumela layo, kodwa bayaqhubeka bebuya ngenxa yokuxhumana ngokomzwelo ababenakho nayo. Yilokho ukufaka uphawu oluhle okungakwenza.
Kungani Kubalulekile Ukwakha Ibhrendi
Ukukhangisa akuyona nje ilogo noma isiqubulo esikhangayo; yikho konke okuhlangenwe nakho okunikezwa yindawo yokudlela yakho. Yindlela amakhasimende akho azizwa ngayo lapho engena, indaba elandiswa yimenyu yakho, kanye nokungaguquguquki kwensizakalo yakho. Ukukhangisa okuphumelelayo kudala ubuwena obuhlukile obukuhlukanisa nabancintisana nabo, ikakhulukazi emakethe ebuswa yizinkampani ezinkulu ezinezabelomali ezinkulu zokumaketha.
Indlela Yokuqala Uhambo Lwakho Lokuthengisa Imikhiqizo
Ngokusho kombhali wemboni yezindawo zokudlela uMaggie Moulatsiotis, kufanele uqale uhlale phansi ubhale phansi okubalulekile kwalokho okumelwe yindawo yokudlela yakho ukuze ukwazi ukuqala ukuxhumana nomkhiqizo wakho nokuxhumana nabathengi. Nansi eminye imibuzo ebalulekile yokukuqondisa:
- Imele ini indawo yakho yokudlela?Cabanga ngemisho emifushane ebamba umongo wesihloko noma umqondo wendawo yokudlela yakho. Isibonelo, ingabe ilungele umndeni, isekelwe emlandweni, ekudleni okumnandi, noma emnandi futhi yesimanje?
- Kungani uphakela ukudla okukhethile?Izizathu zakho kufanele zibonise intshisekelo yakho kanye nolwazi lwakho. Ingabe iresiphi yomndeni edluliselwe ezizukulwaneni ngezizukulwane, noma umkhuba wokupheka owuthandayo?
- Kungani kubalulekile lokho okudalayo?Gqamisa ukuhluka kweminikelo yakho. Ingabe usebenzisa izithako ezivela endaweni? Ingabe izitsha zakho zenziwe ngendlela ehlukile?
- Yisiphi isipiliyoni esingokomzwelo osinikezayo?Cabanga ngesimo kanye nemizwa ofuna ukuyivusa kumakhasimende akho. Ingabe yindawo yokugubha, indawo yokuphumula ethokomele, noma indawo yokuzijabulisa yabantu abanambithayo?
- Uthole imiklomelo ongayikhuluma?Bonisa ubufakazi bamakhasimende, imiklomelo yomphakathi, noma yikuphi ukuqashelwa okuqinisa ukwethembeka kwakho kanye nekhwalithi.
Nciphisa Ukuxinana Kwemiyalezo Nokuphazamiseka
Indawo engenazinto eziningi ingathuthukisa kakhulu umthelela womkhiqizo wakho. Esinye sezizathu ezenza i-Mexican chain Chipotle iphumelele kangaka yindlela yabo elula nengagcwele. Amamenyu nezindawo zokudlela zabo azinazo iziphazamiso ezifana nokuthengisa ngokweqile okuvela ezinkampanini ze-soda nobhiya. Abanikazi bezindawo zokudlela abaningi abazimele benza iphutha lokuvumela izinhlobo ezinkulu ze-soda nobhiya ukuthi zibuse izindawo zabo ngama-logo nezikhangiso. Nakuba lezi zimpawu zangaphandle zamahhala noma iziqandisi zingase zibonakale ziyinto enhle ekuqaleni, zivame ukunciphisa inani lomkhiqizo wakho ngokuhamba kwesikhathi.
Ngezinye izikhathi Okuncane Kungaphezu Kokunye
Emncintiswaneni omkhulu wokunaka kwabathengi, amabhizinisi amaningi akholelwa ngephutha ukuthi umsindo ozwakalayo ungcono. Lokhu kuvame ukuholela ekuhlekeni okubonakalayo lapho ubunikazi bendawo yokudlela bulahleka olwandle lwama-logo ezinkampani zangaphandle. Isibonelo, komunye umgwaqo omkhulu engiwuvakashele muva nje, yonke ibha yayinamabhanela amakhulu akhangisa izinhlobo zobhiya notshwala, okwenza kube nzima ngisho nokubona amagama amabha ngokwawo. Lezi zikhungo ezizimele, emzamweni wazo wokuvelela, zagcina zibukeka zingenakuhlukaniswa.
Izibonelo Zokwenza Ibhrendi Okuphumelelayo
Ake sibheke ezinye izibonelo ukuze sibonise ukuphumelela kokukhiqiza uphawu:
Okubabayo + Okumnandi
I-Bitter+Sweet iyindawo yokudlela yama-dessert nekhofi etholakala enkabeni yeSilicon Valley. Lapho ungena ekhefini labo, uzwa ikhwalithi ephezulu yemikhiqizo yabo. Ukulula kwe-iPad cash register yabo, izinto zaseYurophu zensimbi engagqwali, kanye nokukhanya okuncane konke kunegalelo esimweni esikhangayo nesikhethekile. Konke okungemuva kwekhawunta kuyabonakala futhi kuhlelwe kahle, kudala indawo engenazinto eziningi ethuthukisa ulwazi lwamakhasimende.
Imicabango Yokugcina
Ekuphetheni, ukufaka uphawu olusebenzayo lwezindawo zokudlela ezizimele kanye nama-cafe kubalulekile emakethe yokuncintisana yanamuhla. Kusiza ekwakheni uxhumano oluqinile nolungokomzwelo namakhasimende, kubakhuthaze ukuthi babuye njalo. Ngokugxila emnyombweni oyinhloko walokho okumelelwa yindawo yokudlela yakho, ukunciphisa iziphazamiso, nokugcina ubuwena bomkhiqizo obuhlanzekile nobuhlangene, ungahlukanisa indawo yakho nomncintiswano futhi wakhe isisekelo samakhasimende athembekile.
Qala uhambo lwakho lokuthengisa namuhla ngokuzindla ngezindinganiso eziyinhloko zendawo yokudlela yakho nokuqinisekisa ukuthi zonke izici zesikhungo sakho ziyahambisana nalezi zimiso. Khumbula, ukuthengisa okuhle akukhona ukuba nomsindo kakhulu; kumayelana nokuba yinto ekhumbuleka kakhulu.
Isikhathi sokuthunyelwe: Julayi-31-2024